How Did MISTINE Become the Leading Sunscreen Skincare Brand in China?

The wheel of time constantly forges new tracks. As quality and affordability become core demands for today’s consumers, a higher level of competition—an “upward spiral”—has become the main theme of the cosmetics industry. […]

November 11th, 2024|Categories: Brands, EverYi, Uncategorized|

YC: How Nothing Founder Carl Pei Built A Multi-Million Dollar Smartphone Brand In Just 2 Years

After co-founding the successful Chinese smartphone maker OnePlus, Carl Pei felt the tech industry was missing the fun and wonder he remembered as a dedicated gadget fan growing up in Sweden. Pei decided to launch a new smartphone brand, this time with an increased focus on thoughtful user interface and stylish yet practical designs. […]

August 21st, 2024|Categories: Uncategorized|

EverYi Capital Participates in Investment Round of Nearly $100 Million for Nothing

Global consumer tech brand Nothing has successfully completed its latest funding round of nearly $100 million, led by European investment firm Highland Europe, with EverYi Capital participating as a co-investor. […]

July 4th, 2023|Categories: Brands, EverYi, Lifestyle, Uncategorized|

EverYi: How Consumer Brands Navigate Economic Cycles

EverYi Capital places strong emphasis on “discipline.”

Key Takeaways:

1. Consumer goods is one of the most democratic and fair industries. […]

August 9th, 2022|Categories: Brands, Color Cosmetics, EverYi, Food & Beverage, Uncategorized|

Yellow Swan Secures Record ¥600 Million Series C Funding

Yellow Swan (黄天鹅), a leading premium egg brand under Fengji Food Group Co., Ltd. (凤集食品集团), announced on January 26 that it has successfully completed a ¥600 million Series C funding round, marking the largest-ever investment in China’s branded egg industry, according to 36Kr.

Investors and Participants in the Series C Round

• C1 Round: Led by strategic investors, […]

January 26th, 2022|Categories: Brands, EverYi, Food & Beverage, Uncategorized|