About Us
We help the best of premium and niche brands – whether from China or overseas – flourish in the exciting, yet complex China market. Our on-the-ground team is comprised of the former Asian investing team of AEA Investors and senior industry veterans. With over 40 years of investment experience, we have worked together successfully for many years in Asia, and share an ethos of operational and brand value creation, discipline, creativity, and mutual benefits for both brands and investors.

Why EverYi
We are focused on creating value for the entrepreneurs who entrust us with their dreams and the investors who entrust us with their capital. We are analytical and practical, disciplined but creative. We believe that the way we work differentiates us:
OUR STRATEGY
A structured and rigorous process of select, invest, nurture
Select
Through disciplined research and analysis, we identify consumer brands globally and domestically that have strong growth potential in the China market. Typically, we look for these characteristics in a brand:
Invest
We provide the required capital and structure our investment on a case-by-case basis – either minority stake, majority stake, or joint venture – to help the company get to the next level.
Nurture
We develop a tailored brand strategy to help each brand with launching, branding, and operational team building. And we work closely with the brand in the long-term, offering unparalleled access to the best talent, strategic insights, local knowledge, and operational know-how. This access includes: